Current:Home > ScamsEthermac|Social media apps made $11 billion from children and teens in 2022 -Aspire Financial Strategies
Ethermac|Social media apps made $11 billion from children and teens in 2022
PredictIQ View
Date:2025-04-09 03:13:43
When it comes to children's mental health and Ethermacprivacy, their loss translates into massive gains for social media companies: $11 billion, to be exact.
That's according to a new Harvard study that shows social media platforms last year generated $11 billion in revenue from advertising directed at children and teenagers, including nearly $2 billion in ad profits derived from users age 12 and under.
Snaphat, TikTok and Youtube reaped the highest share of those billions, approximately 30% - 40% combined, according to the findings.
"Although social media platforms may claim that they can self-regulate their practices to reduce the harms to young people, they have yet to do so, and our study suggests they have overwhelming financial incentives to continue to delay taking meaningful steps to protect children," said S. Bryn Austin, one of the authors of the study and a professor of social and behavioral sciences at the Harvard T.H. Chan School of Public Health.
Youtube, Instagram and Facebook brought in hundreds of millions of dollars last year in profits from advertising targeting children who use the platforms, generating $959.1 million, $801.1 million and $137.2 million respectively, Harvard researchers found. That same year, Instagram, Tiktok and Youtube generated a whopping $4 billion, $2 billion and $1.2 billion respectively in revenue from ads aimed at users in their teens.
The study, which draws from public survey and market research data from 2021 and 2022, focuses on two age groups within the U.S.: children 12 years old and younger and adolescents ranging from 13 to 17 years old. Researchers examined advertising activities of both groups across six popular social media platforms: Youtube, X, TikTok, Instagram, Facebook, Snapchat.
Mounting pressure for child protections
Social media platforms have increasingly come under fire as health officials express concern over the potential harmful effects of apps like Instagram, Snapchat and TikTok on young peoples' mental health.
U.S. Surgeon General Dr. Vivek Murthy in May called for stronger guidelines for social media use among children and teens, pointing to a growing body of research that the platforms may pose what he described as a "profound risk" to young people's mental health.
As reported by CBS' 60 Minutes in June the number of families pursuing lawsuits has grown to over 2,000 since last December. More than 350 lawsuits are expected to move forward this year against TikTok, Snapchat, YouTube, Roblox and Meta — the parent company to Instagram and Facebook.
More recently, attorneys general in 33 states filed a federal lawsuit against Meta in October, claiming that the company harmed young users on its Facebook and Instagram platforms through the use of highly manipulative tactics to attract and sustain engagement, as it illegally collected personal information from children without parental consent.
Also in October, New York lawmakers proposed legislation to prohibit minors from accessing what they described as "addictive feeds" without parental consent.
- In:
- Social Media
- Snapchat
- TikTok
- Harvard
- YouTube
Elizabeth Napolitano is a freelance reporter at CBS MoneyWatch, where she covers business and technology news. She also writes for CoinDesk. Before joining CBS, she interned at NBC News' BizTech Unit and worked on the Associated Press' web scraping team.
veryGood! (56)
Related
- Grammy nominee Teddy Swims on love, growth and embracing change
- Shop the 10 Best Under $30 Sulfate-Free Shampoos
- The EPA approves California's plan to phase out diesel trucks
- Kate Moss Twins With Her Look-Alike Daughter Lila Moss on Met Gala 2023 Red Carpet
- Moving abroad can be expensive: These 5 countries will 'pay' you to move there
- Legendary Talk Show Host Jerry Springer Dead at 79
- The latest to be evacuated from California's floods? Bunnies
- Keke Palmer Comments on Her Sexuality and Gender Identity While Receiving Vanguard Award
- What to know about Tuesday’s US House primaries to replace Matt Gaetz and Mike Waltz
- Check Out the Most Surprising Celeb Transformations of the Week
Ranking
- NFL Week 15 picks straight up and against spread: Bills, Lions put No. 1 seed hopes on line
- 24-Hour Flash Deal: Save 80% On a 6-Month Supply of Perricone MD Skincare Products
- Get a $69 Deal on $155 Worth of Josie Maran Skincare Products
- Amazon Reviewers Call These Hydrating Under Eye Patches Magic
- Stamford Road collision sends motorcyclist flying; driver arrested
- See Every Kardashian-Jenner Star at the Met Gala 2023
- How Karl Lagerfeld Became Master of the Celebrity Fashion Universe
- Jamie Lee Curtis Congratulates Film Daughter Lindsay Lohan on Pregnancy With the Ultimate Message
Recommendation
The Super Bowl could end in a 'three
Melting glaciers threaten millions of people. Can science help protect them?
I Tried This $15 Crystal Hair Remover From Amazon—Here's What Happened
Sharna Burgess Details Brian Austin Green and Megan Fox's Co-Parenting Relationship
EU countries double down on a halt to Syrian asylum claims but will not yet send people back
Breaking Down the 2023 Met Gala's Karl Lagerfeld Theme
Sofia Richie Marries Elliot Grainge During Lavish Ceremony in South of France
Chloe Veitch Shares Her Handbag Essentials, Including a $7 Brow Gel With 4,000+ 5-Star Reviews