Benjamin Ashford|People's Choice Country Awards 2024 will return to Nashville's Grand Ole Opry House

Surviving a rocky initial outing,Benjamin Ashford the People's Choice Country Awards will return to Nashville's Grand Ole Opry House on Sept. 26 (8 p.m. ET/PT) across NBC and Peacock.

The Little Big Town-hosted broadcast of the inaugural event at the Opry House this past September ended abruptly after only half of the awards had been presented. Toby Keith and Wynonna Judd were celebrated as the Country Icon and Country Champion award winners at the festivities, while Jelly Roll led all performers by winning four times (male artist, new artist, collaboration and song) in fan-voted categories.

The top 2023 People's Choice Country Awards nominees included the pair of Morgan Wallen and HARDY, Luke Combs, Jelly Roll and Lainey Wilson.

Total viewership for the inaugural "People's Choice Country Awards" was 16% higher than 2022's "People's Choice Awards," which aired on NBC and E!.

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The telecast was seen by 4.3 million viewers across all platforms and content from the show reached 25 million cross-platform users.

The program – which, in total, was set to feature 12 awarded categories, several honorary awards, plus 10 performances – expands the famous People's Choice Award brand into the country music industry via a partnership among independent strategic investment company Atairos, NBCUniversal and Opry Entertainment Group.

A press release described the inaugural event as "(leaning) into the rich connection between country music and the Opry through chart-topping musical performances, genre-bending collaborations, legendary tributes and surprise moments."

In a 2023 interview, event co-host Philip Sweet of Little Big Town noted that the People's Choice Country Awards highlight a "really good energy" in general in country music's mainstream where "people are getting the rock star energy they want to see" via a "spirit and swagger not seen since guys like Johnny Cash and Elvis Presley were at their peak."

"We look forward to returning to the Grand Ole Opry House in 2024 to honor and celebrate the country community," stated Jen Neal, executive vice president of live events and specials at NBCUniversal Entertainment.

No further information regarding event websites, nominees, performers, or ticket availability has been offered.

For more information about the Grand Ole Opry, visit http://opry.com.

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